ride elevators safe

EESF - What are you doing with my donation?

Here's how we use your donation...

EESF promotes public safety and prevents accidents by educating the public on the proper use of elevators and escalators. Here's a look at our recently re-branded campaigns. Visit our website.

Safe-T-Riders Online Campaign

EESF’s, "Safe-T-Rider," campaign runs a 60 second online video on key children’s YouTube channels. It has reached more than 1.5 million children ages 4-11.

The video has been shown in over 98 markets across the U.S. and Canada with the highest percentage of views in major cities including New York, Los Angeles, Chicago, Houston, Toronto, Dallas, and Atlanta. The program also includes a 4-minute education video to view online or use in various settings.

Safe-T-Riders Website

Rise Up Safe Riders

Our, "Rise Up Safe Riders," program is designed to reach young adults.  

Colleges and universities can download posters, brochures, planning guides, and audio public service announcements for their use. 

 In 2018, EESF had 1,365 page views—an increase of 25% from 2017.

 Rise Up Safe Riders

Safe-T-Riders Print Campaign

Educators can request learning packets which include an activity page, a certificate and sticker. These items can also be downloaded for those who don’t want to wait for the packets to be sent. 

 In the last year, over 6,000 packets have been mailed. To request materials, contact Laurie at laurie@eesf.org

A Safe Ride Seniors

This program is perfect for anyone who has a loved one who's older and may not be stable on his or her own feet. It's also an excellent tool for senior care, assisted living and rehabilitation facilities where elevators may be located.


Interested facilities and individuals can download our 16-page workbook. In 2018, our website views increased by 39%.

 Download the workbook.

EESF's Future Plans

EESF is embracing a new future. With your help, we hope to expand our activities. This includes: 

  • Finding creative ways to effectively incorporate our safety messages and programs into school curriculum in order to reach more children in the classroom.

  • Creating awareness about our programs among educators, care-givers and others by exhibiting at more conventions and meetings where these professionals gather.

  • Developing campaigns specifically targeted at parents and caregivers to carry our safety message directly to them.

  • Taking our message to malls, airports and stadiums to help more riders understand elevator escalator safety at the point where they interact with our transportation.

  • Accessing assisted living facilities, retirement communities, etc. to better reach seniors with our, "A Safe Ride,” program.

  • Increasing media relations—both with the press and social media outlets.

Please Help!

The EESF is 100% funded by your generous donations. To donate, please use the button or visit our website.  (All donations are tax deductible.)

EESF Launches Re-branding Campaign for Safe-T Rider Program

11-4-14-1A significant gift of $10,000 has been made by Ricia Hendrick in memory of her father, William C. Sturgeon, to support the re-branding campaign for the Safe-T Rider program. Listen to the interview with Nikole Layton and Tom Sybert. Last month, EESF announced that the cornerstone education program, Safe-T Rider, that teaches children to ride elevators, escalators and moving walks safely, would be re-branded and debuted in Fall 2015. The project will include the design of a new character or characters, enhancement of the print and Internet-accessible materials and the addition of educational apps. This is a very exciting change for the Foundation, and we are looking forward to seeing how the new program will develop!

The total cost of the new program design will be $150,000. Years ago, a fund was established for the Foundation by Mr. Sturgeon, a leading pioneer in our industry, specifically for the development of new programs and the modernization of existing ones. The only stipulation is that matching funds must be raised for any amount released. For this campaign, $75,000 has been released from the fund and EESF is working to raise the additional $75,000 to begin our project.

We need your help to make this happen. Every dollar gets us closer to the $75,000 goal! To make a donation or for more information contact Nikole Gore-Layton, nikole@eesf.org or 251-479-2199. DONATE NOW

THANK YOU TO OUR CAMPAIGN DONORS Ricia Hendrick, in memory of William C. Sturgeon C.J. Anderson & Company Elevator Association of Florida Will Layton, in honor of all the kids educated by the EESF